Resumption of exports of K-drama and entertainment to China… Ministry of Culture, Sports and Tourism participates in Hong Kong ‘filmart’
The Korean Ministry of Culture, Sports and Tourism is set to resume the export of Korean dramas and variety shows to the Chinese-speaking market at the Hong Kong International Film & TV Market (Filmart), which is being held face-to-face for the first time in four years since the COVID-19 outbreak.
Together with the Korea Creative Content Agency (KOCCA), the Ministry will operate a joint Korean booth at the event from March 13-16.
Filmart is the largest TV and film market in the Asia-Pacific region. Last year, 7,490 people from 749 companies in 81 countries participated virtually.
The Ministry has been encouraging the international distribution of Korean content, including dramas, by supporting Korean companies to participate in international broadcast video markets in major regions around the world. Last year, through the support of the broadcast industry’s overseas expansion project, Korea recorded the highest-ever export contract amount of $139.3 million (approximately KRW 181 billion).
In particular, the resumption of Korean drama broadcasts in China since last year has raised expectations for the export of broadcasting content, including dramas, to the Chinese-speaking market. The Ministry plans to support Korean companies in their efforts to hold dense export consultations with major overseas buyers, including those in the Chinese-speaking market, and to expand their business opportunities through Korea’s joint booth, pre-business matching, and exchange events.
A Ministry official said, “Korean content, with an annual export value of $12.45 billion (as of 2021), has become a key growth driver for the national economy, and is called the savior of the export front line. The Ministry will support the exploration of new markets starting with Hong Kong. We will continue to expand the popularity of Korean content worldwide by expanding face-to-face business and export opportunities, such as K-content promotion events and distribution consultations, in major regions such as the Americas, Europe, and Asia.”
