Jennie of BLACKPINK has established her own company, “OA (Odd Atelier),” planning to embark on solo activities starting in 2024. Following BLACKPINK’s group contract renewal, Jennie’s solo venture, founded with her mother last month, aims to bring new creative endeavors. The official OA website reveals a black-and-white profile photo capturing Jennie’s radiant visual, wearing an ‘OA’-branded hoodie, signaling a space for creating attention-grabbing innovation. Having achieved various records with BLACKPINK, including K-pop’s first double million-seller and topping the US ‘Billboard 200,’ Jennie anticipates success in her solo career. The group’s future individual pursuits have been a subject of speculation, but with Jennie founding her own company, expectations are high for the other members’ career decisions.