BLACKPINK’s Visit To Taiwan Boosts Tourism Revenue By KRW 342 billion, With A 50% Increase In Night Market Sales
BLACKPINK held concerts in Kaohsiung, Taiwan on March 18th and 19th. According to local media including the Daily News, Kaohsiung authorities properly utilized BLACKPINK’s concert to benefit the city. On the 20th, Cheonjimai Kaohsiung market reported, “Kaohsiung welcomes concerts of global stars. BLACKPINK brought in revenue of about 180 million yuan (342.774 billion won, approximately 300 million USD).”
Before the concert, the city mobilized hundreds of people to distribute discount coupons for the night market and succeeded in attracting tens of thousands of fans to the market. Various accommodations also did well, and transportation was in high demand. As a result, the city earned about 180 million yuan in tourism revenue, and the night market’s sales are said to have increased by about 50%.
According to the committee in charge of managing the night market, “People poured in endlessly from 10 PM, and it didn’t start to die down until around 1:30 AM. The dining areas were all full, and we didn’t finish until around 3 AM. The revenue doubled. This event was a big help to the night market economy.”