Stage attires worn by the members of ATEEZ are exhibited for the “Hallyu! The Korean Wave” exhibition, opened last September, held at the Victoria and Albert Museum (known as V&A) in London.

The group spent the day walking around the museum full of items displayed to promote not only K-Pop but also other popular Korean culture. ATEEZ commented, “We felt firsthand the love of ATEEZ and all of K-Pop from the fans through our world tour, but looking at all these exhibits feels totally different. It’s really an honour for us to be a part of promoting K-Pop even further. We hope many people get the chance to visit.”

ATEEZ also held a local press tour in London, including coverages and interviews by Rolling Stone UK magazine, British news media PopBuzz and Elite Daily, Official Charts (where people view the official charts in the UK, Ireland and France), and i-D Magazine, giving the group the sense of their popularity recognized by the local media.