Lee Min-ho, the Korean actor beloved by the world, takes the top spot for the 5th consecutive year
“Lee Min-ho ranked first with 9.1% support among respondents in a ‘2023 Overseas Korean Wave Status Survey (as of 2022)’ conducted by the Korea Foundation for International Culture Exchange, targeting 25,000 men and women between the ages of 15 and 59 in 26 countries around the world.
Following Lee Min-ho were Gong Yoo (2.7%), Hyun Bin (2.4%), Song Hye-kyo (2.0%), and Lee Jong-suk (1.5%) in second to fifth place.
The “Overseas Korean Wave Status Survey” was conducted to objectively measure the trend of Korean wave consumption patterns and the level of Korean wave content spread in each country, with the aim of suggesting future development directions. The survey was conducted in the United States, the United Kingdom, France, China, and Japan.