Categories: Featured
By Published On: 8 months ago

The Fading Red Velvet

K-pop is distinct from other genres in that it is divided by generations. With unique music styles, fashion trends, and distinct characteristics for each era, it’s easy to differentiate between them. This categorization extends to marketing and overseas strategies as well. As a result, the current fourth-generation K-pop groups have taken the lead, with some second-generation groups still active, along with the third generation playing a central role. Additionally, some second-generation groups that had either halted activities or disbanded are making comebacks.

Groups like SHINee, who continue to be active, KARA, who reunited, and INFINITE, who resumed activities, have been active for over a decade and are aging but are still creating issues and staying active. The fourth-generation idols that have emerged in the last 3-4 years have not only reached their peak but have also garnered more international popularity than previous generations. They are rightly called global groups and have achieved remarkable success on international charts. The popularity of these fourth-generation groups was built on the foundation laid by the third-generation groups, making them almost the perfected form of K-pop.

However, unlike the shining groups like BTS, BLACKPINK, and TWICE, Red Velvet’s popularity seems to have come to a halt. They were once expected to be at the top alongside groups like TWICE and BLACKPINK, but their popularity has dropped to the point where they may not be able to tour properly. Their stage size and popularity at Spain’s Primavera Sound festival in June were symbolic. They were relegated from headlining to a position below even the third-tier acts, performing at a level similar to that of the previous year’s participant, Dreamcatcher. In fact, Dreamcatcher’s music style is so different from traditional K-pop that it cannot be categorized as such. Red Velvet’s current dwindling popularity seems to reflect the shaky position of SM Entertainment. However, individual members’ activities are not particularly noticeable, and there is a sense that the agency’s status and priority have diminished significantly.

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Your dad
Your dad
8 months ago

Why are you even writing an article if you know nothing about k-pop? New gen fans like you have no f-ing idea about k-pop. Fading popularity? Have you seen their tour in Indonesia and Philippines? It was more filled than your tiny little brain can comprehend. Having small arenas doesn’t mean they aren’t popular, it means their company is dogsh!t. No one can deny their popularity in korea. They get bare minimum promotion but still outshine these new gen groups. I suggest you go listen to western music since you are more obsessed with numbers than actual music. But what else can we expect from a site called “kosmochart”. Sounds like a site that sells dog food.

Boss
Boss
8 months ago

I wish their was an option to give zero stars to this article.

Boss
Boss
8 months ago

Before writing on red velvet, you should be more concerned about the fading popularity of your tiny website. Oh wait, it wasn’t popular to begin with 😂😂😂

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